Uses and gratification theory is one of the media use theories widely utilised by researchers to identify the motives behind using a particular media (Whiting and Williams, The final regression model with story update motivations explained the variance between 44-51% for the three platforms. Among the motives, social sharing, social
The uses and gratifications theory seeks to understand why people look for certain media outlets and what they use those media outlets for. It differs from other theories that study the effect of media in that it is pretty much saying that instead of people and individuals being passive consumers of media, it is assumed that they themselves
Uses and gratifications theory is an approach used to understand why and how people actively seek out specific media to satisfy their particular needs. The roots of this theory first appeared in the 1930s, when the mass media began to be a part of everyday life for most people
standing of their social environment. The uses and gratification theory proved thereby to be an adequate background for the analysis of the results. Key words: uses and gratification theory, Facebook, adolescents, social network sites, social media Introduction Due to a dynamic development of the Web 2.0 and new trends in the social me-
According to Chen (2011), the uses and gratifications approach is an important element of social media studies, since it focuses on people's psychological and social needs in order to understand
Uses and Gratifications Theory. The first major theory used to explain CMC is the uses and gratifications theory. Uses and gratifications theory was originally devised in the mid-1970s to explain why people use the types of mass media they do.55 The basic premise of the theory is that people choose various media because they get something out of that media, or it makes them happy in some way.
5E4W0. 44bkl2lfg9.pages.dev/47544bkl2lfg9.pages.dev/21544bkl2lfg9.pages.dev/45344bkl2lfg9.pages.dev/11144bkl2lfg9.pages.dev/19644bkl2lfg9.pages.dev/17344bkl2lfg9.pages.dev/29644bkl2lfg9.pages.dev/483
uses and gratification theory explained
